Quick Summary
The JJD Fit Club App has made a huge splash on the fitness scene, here's my honest thoughts and feedback after trying the app for myself.
I’ve followed Jessie James Decker for years - she’s about the same age as me, and I've always liked her music and kitchen line at Walmart, etc. Recently, she started a new venture, and it has taken off like wildfire.
Jessie James Decker launched her fitness app, JJD Fit Club, in June 2026, and it was an immediate success, largely because she has millions of followers online. Soon after launching the app, she announced they got over 30,000 members, which is insanely impressive, to say the least.
Being a personal trainer myself and creating and following my own workouts, I’m not really looking to switch programs, but when something is this hyped and this popular instantly, it deserves to be researched. So, I downloaded and joined the JJD Fit Club App to see what all the buzz is about.
If you’ve been thinking about joining Jessie’s app, here are my thoughts and feedback as a certified personal trainer and fellow fitness app creator.
What’s the App Like?
First, I want to note that JJD Fit Club is hosted on Playbook, a popular fitness app platform that allows fitness creators to host their own fitness apps. Honestly, I was a little surprised that she went with a platform like this instead of just hiring developers to create her very own app, as she definitely has the funds and means to do so. But Playbook is a great platform and serves as home to many popular fitness influencers like Mackenzie Wells.
When you join the JJD Fit Club, you’ll be directed to download the Playbook app in the App Store. Once you do, you’ll get a pop-up that asks you if you want to switch the app logo to JJD Fit’s official logo instead of the generic Playbook logo.
Once you get inside the app, you’re greeted with a bunch of options to choose from: workout plans, recipes, a challenge, and lots of calls to action to upgrade to the annual membership plan (which is a little tacky, to be honest). From what I gathered, the programming is designed to be done in 21-day challenges. So when you join the app, your only option for workouts is to get into a challenge.
There’s a community tab where you can connect with other members of the community. There are thousands of women in there, so the feed is full of check-ins, workout feedback, etc. If you’re someone who likes to be a part of a large community, you’ll enjoy the community feature in this app.
Jessie has some videos in the app that talk about the challenges, as well as videos under the “wine chats” section of the app, which is where she records some fitness chats and conversations while drinking wine. That’s a big message of hers: to prioritize fitness but also to enjoy things like wine. I’m not against that messaging, but it’s also not necessarily my approach. I’m very choosy about when I indulge in alcohol, and it’s definitely not a weekly or daily habit, as I actually find it a lot harder to be consistent with workouts and nutrition when alcohol is involved.
What Are the Workouts Like?
Ok, so onto the good stuff, the workouts. I was surprised to see that the workouts in the JJD Fit Club App are a combination of follow-along workouts and guided (go-at-your-own-pace) workouts - this is a pretty unique approach! Most apps do one or the other.
So what does that look like? When you start a workout in the challenge, you get a guided warm-up video where Jessie is taking you through the exercises in the warm-up, and you follow right along with her (she is talking you through it). Then, you move to the next exercise or block of exercises, and you are given a form cue video with form cue notes and a place to track your weights and reps, but she also says a thing or two on some of the videos like “that’s it, sink right into it!” Personally, I like to listen to my own audio (audiobooks, podcasts, music) vs. listening to an instructor, but if you like the encouragement and guidedness, you’ll get it.
So far, all of the videos are recorded at the beach, so it’s her on a beach towel/mat demoing the exercises, which gives a pretty background. The app is really easy to move through once you understand how to use it - you have to tap the screen to advance to the next exercise, and you swipe to go to the next set or circuit.
The workouts contain basic strength exercises with some “funner” moves mixed in there. There are 5 workouts per week in the challenges. Here’s an example week:
Day 1: Lower Body + Booty Blaster
Day 2: Upper Body + Core Circuit
Day 3: Active Recovery
Day 4: Lower Body + Core Finisher
Day 5: Full Body Sweat + Athletic Finisher
Day 6: Cardio + Corre Circuit
Day 7: Rest or Recovery
I like that she prioritizes at least two rest days in the week. Each workout appears to be approximately 30 minutes, which is great and something I can definitely stand behind.
My Thoughts On the Programming As a Personal Trainer
I’ve been a personal trainer for over a decade now, and back in the day, I would be really excited about this app. I used to love the “fun,” sweaty workouts and novelty that’s offered in the JJD Fit Club App; however, my approach has changed a lot over the last few years.
As I’ve gotten older and closer to the perimenopause stage of life, the things that used to work for my body no longer serve me. High-intensity workouts and workouts that changed all the time were no longer giving me results. In fact, a few years ago, I made a major shift in the way I work out.
I started lifting weights with more structure and intention; specifically, I began applying progressive overload. I started repeating the same lifts over the course of a month and tracking my weights and reps each week with the intention of adding more load and improving my form week after week. Progressive overload is the best way to build muscle and strength, and the only way to do it is to repeat lifts. This is why workouts that are different each week often eventually stop giving you results - you’re simply not sending a strong enough signal to your muscles to grow and strengthen.
While workouts with a ton of novelty, as you’ll get in the JJD Fit Club app, can be really fun and are a great way to move your body, it’s not the best approach for getting results, in my opinion. This is especially true for women over the age of 35.
One thing that’s a bit of a red flag for me, if I’m being honest, is that Jessie is not a certified personal trainer (and she’s up front about that!). She is just sharing her fitness routine with others, which is totally fine. However, if you’re serious about getting in shape and building habits and routines that you can sustain for the long haul (not just in 21-day cycles), I highly recommend looking into a more structured and professionally designed program.
It wasn’t too long ago that JJD was sharing that she was going to F45 for workouts, so the fact that she just decided to launch an app with her own workouts feels a bit sudden, to be honest. That said, if you’re looking for something that’s cheap and fun and gives you access to a community, you might enjoy it.
Final Thoughts
The JJD Fit Club App isn’t terrible by any means, but I do hope you take time to determine what your goals are and what you want to achieve. Fitness isn’t a 21-day challenge; it’s a series of habits that are built over time. The way the JJD Fit Club app has been marketed makes it seem like those who do it will get drastic results within those 21 days, and that’s just not going to be the case for most women. Building muscle and losing body fat takes a lot longer than a few weeks, and it requires a combination of lifestyle habits and daily decisions that I am just not sure the JJD Fit Club App supports.
I think JJD is super cute and, at times, relatable, but the bikini workouts and dramatic claims are a bit of a turn-off for me. From a programming perspective, I hope the app eventually gets more structured programs that last longer than 21 days at a time and have built-in progressions.
In the meantime, if you’re looking for a progressive overload-based program that offers you even more flexibility, with 3, 4, or 5-day per week options and structured 30-minute workouts that are effective and efficient for women, give the Simply Strong App a try. I built this app because, quite frankly, I was tired of using apps that didn’t have enough structure to actually give me results. We have an amazing community of real women who are getting stronger, leaner, and fitter each week, and as a member, you get direct access to me - you’re not just another face in a sea of tens of thousands.
Take my quick quiz to see if you’re ready - I’d love to support you on your strength training journey!
